Why Should You Care?
Climate change if left unchecked is something that will affect every part of our planet, there is no place to run away so I believe everyone should have an interest in efforts made to better our planet. Although this project's voice will literally promote an acceptance of climate change, the message of the project is intended to create a chain reaction of thinking that leads to inspiration to take action against climate change. And much like the many advertisements people are exposed to everyday there is little to no conscious choice to look. The conscious choice is in whether to pay attention or not, and my intention is that the design and voice of my advertisements and products will strike consumers and cause a second look and thus more attention and consideration. I suppose the only reason you should be interested in this project besides the natural and biological want to prolong life on our planet and ensure your own bloodline is sustained, is because the design enticed you to.